News & Articles

  • Modeling your Business Question

    Usually when you talk to people about data, first thing that comes up is the size, and not all the people that I talk to are males.

    The amount of data is important, but the key for any data analytics project starts by asking the right questions, a stage that many are neglecting.

    The definition stage can ...

  • Customer Life Time Value

    You are considering launching a campaign to acquire new customers through the web. How much are you willing to invest in acquiring a customer?
    You suspect that a given customer is about to defect and switch to a competitor. Would you try to keep this customer or let her go?
    You want to assess the ...

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